I consider myself to be an idealist; a person who considers thought and spirituality rather than materialistic values to be the most important aspects of life. An idea is worth fighting for even if everyone else is of the mindset that it’s not feasible.
Idealists in the world: we tend to come across as somewhat removed from the world and its ways in a practical sense. Just as with the moral philosophers that Adam Smith (above) refers to, we tend to complain about society’s apparent disregard for wisdom and virtue; our work, our ambitions and the ”great responsibility” we choose to assume.
There are quite a few examples of how companies with a fairly materialistic view of their relation to the value based demands of the market have succeeded beyond expectation. In many cases, they have been more successful than one would think they should have; other businesses whose values have been more in line with the prevailing moral demands of the marketplace have often been left in the dust.
As an idealist I cannot expect any advantages. When my competitors see idealism, they most of the time perceive it as a weakness and respond with even harder shots at my operations.
We cannot act like entering a hockey rink without any protective gear and daring our opponent to shoot the puck as hard as possible. Instead we require protection of the same quality as all the others, more streamlined ice skates and a top of the line hockey club.