At some point, the documentary could be pitched to film festivals supporting green movements, future-thought, etc. A great way to gain a trusted viewership and reviews can result from a powerful distribution company which may have scouts at the festivals looking to shop films. When the film is primed and fine-tuned enough, this may be a consideration. A prominent chain-reaction could be triggered that will lead to greater influence and increased membership. Thoughts?
On a smaller scale, a magazine in San Francisco called Asterisk hosted a green short film contest. Anything that implores conscious creative individuals to activate their best selves in groups or singularly, really can do great things.
On a larger scale, the GFFIS Green Film Festival In Soeul could be a target for the doc or the next doc. What do you think about this approach?